Content Design is a design discipline that focuses on language. Yes, what you say and how you say it is vital to a user’s experience, but so is when you say it, and why.

Content designers work closely with UX designers to map user flows, determine what content is needed and where, write UI text, and conduct user research. We care deeply about providing the right information, in the right place, at the right time.

We also care about removing unnecessary clutter. If there’s too much on the screen, the product feels clunky. If there are lots of hover elements and links out of the experience, the product feels complicated and scattered.

Data is a key part of our role—we want to know what users click (or don’t!), when users click a link to leave an experience, whether one button label is more compelling than another, if a feature name resonates, and so on.

When we do our job right, the words on the screen feel fully integrated with the product. And you’ll never know we were there.